Star is now launching two new channels Star Sports Select HD 1 and Star Sports Select HD 2 for its international sports portfolio.
The channels will telecast neither cricket, nor kabaddi, as it aims for uninterrupted coverage of international sports. To start with, Star will have BPL, Bundesliga, and Formula 1.
“Star Sports Select HD channels will launch in the first week of August, and will be available on all major DTH and cable platforms”.
"We will telecast as many as 300 BPL matches this time we; we will show lots more of the formula One coverage, as well as the Grand Slams (lawn tennis), and the Bundesliga coverage.
We will also have international talk shows, as well as home-grown ones," says Kukreja as he shares the programming strategy