Fashion is a hot topic of today’s era. It is an important aspect of our daily lifestyle whether we identify it or not. It is an ever-growing market with endless possibilities. Nobody can deny the fact that a well-styled person catches attention at the very first instance. The importance of fashion has been identified and accepted today more than ever. With the invent of social media and celebrities and social media influencers giving #ootdgoals gen-z is more cautious about styling up and presenting themselves with perfection. More and more people are approaching fashion bloggers and influences to enhance their dress-up sense.

Indian male fashion Influencer and blogger Puneet Tyagi is always flooded with the mails and messages from people looking for advice. Puneet Tyagi was a lawyer before turning into a fashion influencer. He has almost 33k followers on Instagram and has also done ramp shows and modeling for many popular brands like Honda Amaze, Amazon, Flipkart, Bombay shaving company popular designers Bharat &, Reshma and Gargee Designers.

Puneet Tyagi says “ Fashion is not about fitting into any particular trend, it is about presenting yourself aesthetically and with confidence. It’s not about dressing up and styling up for any particular event, but styling up day in and day out.” One doesnt need to know everything from very beginning, it can be acquired or learned. “ Being a fashion influencer it is not only his job but a passion to explain people more about fashion and styling up.

He firmly believes that style is a powerful way to say who you are without having to speak a single word. It is human tendency that people judge you at first time for your styling sense. But it is extremely difficult to  be a man’s  fashion influencer because men are less experimenting as far as it is related to fashion. Puneet Tyagi says “ Men are very less experimenting when it is concerned to styling up. So it is difficult to consult them.” The other challenges is creating an engaging content everyday for men. The market is also extremely competitive. But with more and more fashion Influencers getting popular trend is shifting now.

Puneet Tyagi says that “Influencer marketing is here to stay for long and is only going to boost fashion industry, as fashion bloggers and influencers not only have huge fan base but extensive knowledge of fashion and lifestyle industry too. They have already become a big component and reason for the growth of the industry.” He shares his experience and knowledge through his blog fashionwithpuneet

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