Sun Pharma Consumer Healthcare, a division of Sun Pharmaceutical Industries Limited , has announced its foray into the nutrition bar segment in India with the launch of Revital NXT. The product is a brand extension of Revital H, India's leading and most trusted health supplement for over 30 years.  The product has been launched in two different variants, Revital Energy NXT and Revital Protein NXT. The market for nutrition bars in India is growing rapidly with Millennials and Generation Z's increasing focus on fitness for a healthy lifestyle.

''Revital H has been the bellwether of the nutritional supplement segment, helping consumers live stronger, healthier lives for over three decades.“With increasing health-consciousness and active lifestyles, there has been a rising demand for on-the-go nutrition. Our newest product – Revital NXT bar, powered with Natural Ginseng - the same core ingredient that fuels Revital H, helps you stay active and ace life's demands on the go,'' Sun Pharma Consumer Healthcare Head Vidhi Shanghvi said in a statement.

Revital NXT comes with Ginseng, 16 vitamins and minerals and triple blend protein.The nutrition bar is launched on Amazon and it will also be made available on other e-commerce platforms, the company said.

Reacting to the developments, Shares of Sun Pharmaceutical advanced at Rs. 777 up by Rs. 7.10,  as compared to the previous close of Rs. 769.90 in the National Stock Exchange today.

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