New Delhi: A controversy has erupted over the ad of a perfume. With the debate that started on social media, now there is a demand to take action against the company. Delhi's Commission for Women chief Swati Maliwal has written a letter to the central government seeking action in this regard. She has termed this type of perfume advertisement as "malicious" for women. 

Swati Maliwal has written a letter to the Union Information and Broadcasting Minister Anurag Thakur and has raised questions on the content created for the advertisement of perfume, which is becoming fiercely viral on social media at the moment. Two ads related to perfume named Shot are becoming increasingly viral on social media at this time. One depicts that four of the boy's friends suddenly enter the room and ask 'shot mara lagta hai'. And the boy sitting with the girl replies, 'Ya Mara Na'. Then one of the four boys says, 'Now it is our turn'. The girl sitting there gets scared after hearing these words of the boys because she feels that rape is about to happen. But then the boys pick up a bottle of perfume named Shot. After which the girl feels safe.

In another video of the same brand's endorsement, four boys chase the girl in a store. Standing behind the girl, they talk to each other, 'We are four and who will take this one, the shot.' The girl is shocked to hear this. Then just like in the first video, a boy in it also picks up a bottle of perfume named Shot. It is then shown that the girl felt safe. 

How does this kind of ads get approved, sick and outright disgusting. Is @layerr_shot full of perverts? Second ad with such disgusting content from Shot.@monikamanchanda pic.twitter.com/hMEaJZcdmR

— Rishita (@RishitaPrusty_) June 3, 2022

Taking cognizance of both the videos, the Delhi Commission for Women has termed them as promoting a 'gang-rape' culture. Swati Maliwal has also written to the ministry and lodged a complaint with the Delhi Police in this regard and has sought an action taken report by June 9 along with registering an FIR in the matter. In a letter to Union Minister Anurag Thakur, Swati Maliwal has sought to ban the ad on social media and impose a fine on the perfume-making company, so that companies do not create such advertisements in the future. Swati Maliwal has also said that the central government should put in place a system so that such advertisements can be monitored in advance.

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