New Delhi: Tata Consumer Products Limited (TCPL) on Tuesday said it has launched its premium natural mineral water brand Himalayan Water in the UK market. The company has said that it has also expanded its mineral water portfolio. A statement by tata group's FMCG company said it is the first water brand to be marketed by TCPL in the UK.
Initially, Himalayan water will be available only online and distribution will be gradually expanded. The company has said, "The launch of this brand in the UK market is in line with the company's strategy to maximize access and brand capacity in all markets.'' TCPL said 100 percent renewable energy is used in its bottling facility in the Shivalik range of the Himalayan hilly region. TCPL Managing Director and CHIEF Executive Officer (CEO) Sunil D'Souza said Himalayan water is an important capacity brand.
He further said that the brand is popular in India and introducing it in the UK will help us to increase our drink portfolio in one of our major international markets. Tell you that TCPL has many popular brands like Tata Tea, Tetley, Tata Salt, At O Clock Coffee, Himalayan Water, and Tata Samriddha, Tata Soulfull, Tata Gluco Plus, and Tata Water Plus. The presence of the company is in more than 40 countries.
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