New Delhi: Telecom Regulator Authority of India (TRAI) has given time till January 31 for consumers to opt for channels of their choice under the new framework for broadcasting and cable services. TRAI has also made it clear that if a DTH customer with existing long-duration pack wishes to exercise his channel choice mid-way (opt for specific channels under the new regime), then the balance money in customer wallet should be adjusted by the operator accordingly.

However, ahead of the switchover to the new broadcasting regime that kicks in from Friday, Trai has asked DTH operators to honour pre-paid commitment on ongoing long-duration packs, if customer wishes to continue.

Trai has revealed the new tariff order and regulatory regime for the broadcast and cable sector, which would cover the way for consumers to opt for channels they wish to view, and pay only for them. It had said every channel should be offered a la carte, with a transparent display of rates on electronic programme guide.

The regulator has emphasised that the new regulation and the tariff order is a comprehensive code and that no service provider can work in isolation putting their subscribers to the risk of a blackout of their TV channels.

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