United States: In Sioux Falls, a high-end cufflinks shop does business with customers and other retail establishments around the world.

Cufflinks include many religious symbols, such as Jewish symbols, Christian symbols, and others, both inside and online. However, a pair of $940 cufflinks featuring a Hindu deity is causing controversy.

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A Hindu priest contacted Dakota New Now to express concern that the cufflinks were incorrectly depicting their religious beliefs.

According to Chandrahar Dwivedi, the local priest of the Hindu Temple in Siouxland, Lord Ganesha is the most respected in Hinduism because he is the only one who should be called. He is revered as the god of knowledge and remover of obstacles.

Dwivedi does not think that making the cufflinks was malicious. Dwivedi replied, "I would say ignorance, and something special and different.

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Regen Z of The Universal Society of Hinduism sees this as an opportunity to advance understanding. I believe that all religions should be respected, and we should not use their thoughts or gods for personal gain, Jade said.

In the store, Adam Broin has a touching letter detailing how his grandfather's legacy—which includes cufflinks and tie bars—is carried on by him to future generations. The Hindu Cufflinks has no comments on the subject.

The cufflinks were no longer available on the store's website as of October 4. However, the neighboring Hindu community keeps requesting an apology.

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This event happens as soon as the Hindu community gets ready to celebrate Diwali. The multi-cultural center in Sioux Falls will host a celebration for the local temple on October 29, and everyone is welcome to attend.