Led by Atlas Event Management, the project has drawn a lot of attention of locals and visitors alike.
A new jewel in the crown amidst the beautiful scenic land called Kashmir has come up in the form of floating cinema, which is one of its first in Asia. It is set over the famous Dal Lake, which makes the project all the more gracious and beautiful. Those who have visited the spectacular site are all in praise, as never before had they experienced movie watching on such a unique setup. It brings together the thrill of watching a movie on the big screen along with the beauty of backwaters, which is truly mesmerizing.
The makers are confident that the project will attract a lot of tourists and boost the union territory's tourism to a great extent, looking at the kind of response the floating cinema has got since it's opening. The mega event which was held on a grand scale included a Shikara rally packed with glittery lights passing through Nehru Park to Kabootar Khana with local artists singing and dancing to Kashmiri songs which was truly a magnificent sight. Yesteryear's Bollywood film 'Kashmir ki Kali' was screened at its opening, which drew maximum local and tourist crowds at the venue.
The entire valley has backed this unique project as never before such a unique concept has been brought in front of the audiences, and they are glad that their homeland has been chosen for this out of the world cinematic extravaganza.The tourism and cultural secretary was heard quoting that this project will be advantageous for the shikara, houseboat and hotel owners as tourist would flock to be a part of this extraordinary experience which will act as a big business booster for them.
The project is the brainchild of Aamir Farooq who has conceptualized it under Atlas Event Management who have already received the copyright of this unique concept which will be in place shortly. This once in a lifetime cinematic experience amidst the beauty of heavenly locale of Dal Lake is not to be missed at any cost.
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