Based on advance ticket sales at the three national multiplex chains, Adah Sharma's The Kerala Story is off to a strong start at the box office. PVR, Inox, and Cinepolis had sold over 32,000 tickets as of midnight the night before the film's debut. These numbers of tickets for a film of this sort are unheard of, and the controversy surrounding it is a solid enough explanation for it. Based on the advances, the film's opening is expected to be more over Rs 5 crores nett, with the potential to go even higher.
The Kerala Story has acquired the fifth highest advance sales of the year, following Pathaan, Tu Jhoothi Main Makkaar, Kisi Ka Bhai Ki Jaan, and Bholaa, with 32,000 seats in national chains. It is well ahead of Shehzada, Selfiee, and other Hindi films produced this year, which speaks much about films that have sparked controversy. We've seen how films like The Kerala Story have exploded at the box office, and the most recent example is The Kashmir Files, which did an extraordinary business of about Rs 250 crores nett in India last year.
The Kerala Story will be released in theaters today, May 5, 2023. Given the advance bookings, the film's chances do not appear gloomy. It is competing with a Hollywood blockbuster, The Guardians Of The Galaxy Vol. 3, which, like previous Marvel films, has received strong advance bookings. The cumulative receipts appear to be far beyond the Rs 10 crore nett India level, assuring that it is a strong Friday for Indian exhibitors at the very least.
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