HYDERABAD: Governor Tamilisai Soundararajan at the inauguration of the Jio Products Festival of India (GiFI) and GI Products, organized by the Confederation of Indian Industry (CII) on an e-commerce platform to deliver indigenous products worldwide. Focus on marketing She suggested that traditional products should be made in line with the youth's interest and fresh fashion. There was a discussion about bringing in a large scale domestic production.

The Governor said that the domestic products need to be promoted worldwide as our great tradition, arts, crafts and cuisine. At this time the Governor said that my mother and I like our traditional Pochampally sarees. There is a need to have contemporary designing and modern approach to making sarees so that they can attract a younger generation like my daughter.

Tamilisai Soundararajan said Prime Minister Narendra Modi's call for 'to be a voice for the locals' will contribute significantly to the rural economy and thereby strengthen the economy of the country. Referring to only 15 products from Telangana, where geographical indications are available, he said efforts should be made to get more products.

She appreciated the cii's efforts to raise awareness about geographical forecasts and facilitate marketing of products. Industry and Commerce General Secretary Jayesh Ranjan, CII-Telangana President B.C. Krishna and other CII heads participated.

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