The situation in the FMCG sector, which manufactures products like toothpaste, soap, oil, ghee, is not expected to change this year. It is estimated that in the year 2020, the growth rate of this sector can be between 9 to 10 percent. According to Nielsen, in 2019 also the growth rate of this sector was 9.7 percent. Rating agency CRISIL estimates that the growth rate of this sector could be 11 percent in FY 2020-21. In the survey conducted by some agencies in the FMCG sector, it has emerged that the demand for these products in the country will not change much as per the last year. According to the latest Nielsen report, the growth of FMCG in 2019 also includes sales on the e-commerce platform.
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Prasun Basu, president of Nielsen Global Connect South Asia Zone, said, "2019 has been a difficult year for the FMCG industry. The growth rate of the sector, which registered a growth of 13.5 percent in 2018, was below 10 percent in 2019. There is not much change in the situation this year as well. 'In the fourth quarter (October-December) of 2019, the growth of the FMCG industry stalled at 6.6 percent. If sales are made on the e-commerce platform, then the growth rate reaches 7.3 percent. Rating agency CRISIL has estimated the growth of the FMCG sector at a size of Rs 4 lakh crore on a financial year basis. The agency believes that the growth rate of this sector will be reduced to 9% in FY 2019-20.
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If the demand from rural areas increases, the growth rate of FMCG can reach 11 percent in the next financial year ie 2020-21. According to Crisil, the demand growth in the FMCG sector will start to show after March-April 2020 when the income from agriculture can increase. Crisil's Senior Director Anuj Sethi said, "Higher spending on rural infrastructure from the government can help increase income in rural areas. This will increase the demand for FMCG products. 'The agency believes that the demand for FMCG products in the traditional market in urban areas is not expected to be more than eight percent. Is increasing The growth rate of all the companies is not expected to remain the same. According to the agency's analysis, about 57 companies account for half of the revenue of the entire region.
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