Once again, the box office has shown that there’s nothing like positive buzz to attract audiences. Thor: Ragnarok, which has raced to $420 million worldwide in just 10 days at the box office, was the number one film in India, with opening weekend collections of Rs 27.66 crore. It left behind this week’s Bollywood release starred Sonakshi Sinha and Sidharth Malhotra in the movie Ittefaq.

Thor made Rs 7.77 crore on Friday, Rs 9.43 crore on Saturday, and Rs 10.46 crore on Sunday, displaying encouraging day-to-day growth. The third film in the Thor series has already passed the lifetime grosses of the previous two Thor movies in India.

The film was greeted by positive reviews - the second-best of the Marvel Cinematic Universe, behind 2008’s Iron Man - and a marketing campaign that captured the audience’s attention. Marvel made a movie that was unlike anything fans had seen in the series, and this was highlighted in the trailers 

Thor Ragnarok opened to $121 million in its United States debut, far ahead of the $80-$100 million most experts were forecasting. Meanwhile, Sidharth Malhotra and Sonakshi Sinha’s Ittefaq made Rs 16.05 crore. Three Bollywood production houses, BR Films, Dharma Productions and Red Chillies Films, collaborated on Ittefaq, but it seems the film’s low-key promotional drive has affected its performance.

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