Being an E-commerce entrepreneur, you undoubtedly want to enhance sales, grab more customers, improve conversion rates, and promote brand awareness. However, the E-commerce website alone cannot foster to achieve this. Then, what?
The answer is Facebook Shop! In fact, there are no doubts about it.
Facebook users are growing at breathless speed. According to a survey by Influencer Marketing Hub, there are over 1.7 billion people using Facebook on daily basis. Thus, it is crystal clear that Facebook is favorite amongst social media users.
Now, there might be hundreds of thoughts running in your mind. Like what is Facebook Shop, who can use Facebook Shop, why I should go for Facebook Shop, how can I set up a Facebook Shop?
Whoah, hold on. Worry not! It?s an easy-peasy task. Go ahead to get answers to all your questions.
Whether you are new to this or already have an idea about Facebook, this article is furnished with all the information from scratch.
What is Facebook Shop?
A Facebook Shop is basically a business store where customers can look for the products, buy and even share products directly from the ?Facebook Store?. The customers are able to relish their shopping experience without leaving their Facebook wall.
You can directly sell products from your Facebook Store page and accept payment through your E-commerce website. You can turn your followers into customers.
Who can make use of Facebook Shop?
With 2.7 billion monthly active users, Facebook is one of the biggest social media platforms around the world. From startup and small businesses to large and big brands, everyone can target the audience and build customer relationships with the Facebook Shop. Regardless of your business size, goals, or budgets, Facebook is the cheapest online business platform, and its power to target customers is unequaled to others.
Facebook does not discriminate against small businesses that do not have an E-commerce store. The checkout options available are checkout on the website and message. The business lacking an E-commerce store can opt for a direct message. The customers can message the owner if they wish to buy the product. Have a look at the below examples.
Why Facebook Shop?
Facebook Shop is the cheapest and amazing platform to get potential customers and drive sales. To sell on Facebook is a great way to obtain exposure to your business through a huge audience of Facebook. Besides this, it benefits to increase revenue, get recognition, reach more customers, and create brand awareness. Along with the existing advantages of Facebook Shop, it is coming up with a new feature in the near future.
Top 7 Reasons Why your E-commerce Business needs Facebook Shop
Here are a few considerations to use the Facebook shop for E-commerce.
1) No Separate Management
You do not need to add products or categories all over again with Facebook Store. The products in your E-commerce website will automatically be added to your Facebook Shop. Moreover, any changes done to your E-commerce website like adding or deleting products or changing the button color is directly updated to the Facebook store.
Hence, it saves a lot of time avoiding separate management of the E-commerce website and Facebook Shop. As a consequence, the store owners can get time to focus more on their products.
2) Get Insights
Facebook offers the feature of Insights to keep a track of your customer?s engagement. Get valuable insights about your Facebook Shop like page reach, likes, followers, clicks, shares, engagement, etc. Additionally, you can download these insights in the offered format to analyze deeply and know the type of people interested in it.
3) Benefit from Facebook Ads
If you have a marketing budget go for powerful Facebook ads. This will offer more customer reach and flourish your E-commerce business in the Facebook world. Growing Facebook audience and conversion rates are what you will achieve with Facebook ads. With Facebook ads, you can target those users who have shown interest in the type of products you sell. Facebook advertising can be accomplished by ?Boost Post? or ?Sponsored?.
4) Quick Setup
Establishing a Facebook Shop for E-commerce is very easy and can be done in just a few clicks. It will automatically sync all the products to your Facebook Shop as a result, saving your time. With quick steps start selling on Facebook in minutes and gain more customers. After then, with the help of Facebook tags, extend your page reach and increase the conversion rates. Easy, right?
5) Add and Manage Unlimited Products
If you have a large inventory store and have a gigantic number of products, no need to stress out. The owner can add limitless products to the Facebook Shop.
For a better understanding and quick search by customers, products can be organized into collections and categories. You can customize the inventory of products as per the requirements.
6) Make Use of Facebook Shop Features
Facebook Shop provides several features to promote your page and get potential customers. To keep engaged with your customers, go Live or add stories at regular time intervals. This will show up your brand on the customer?s home feed.
Tag other brands in your posts and they will share it in their posts. This states that their customers will come to know about your brand. Amazing free advertising, isn?t it? You will notice a tremendous growth in your insights by tagging.
7) Attractive Posts
Visuals draw people?s attention very quickly. Your product photo must be clear and appealing. Say, for example, you have a clothing brand, then offering photos of any apparel with all side views will help customers to better understand the product and take decisions accordingly.
Quality content goes parallel with visuals. The content must be engaging and precise. Snappy captions are the best way to force visitors to look for your products.
How to Setup Facebook Shop?
Well, the bright side of setting up a Facebook Store is you need not be a tech expert. Hence, anyone can set up a Facebook Shop. There are two ways to set up a Facebook Shop, one is directly through Facebook, and the other is via a third-party setup.
If you already have a Business page with all the information fulfilled up then starting a Facebook Shop is straightforward. Just click on the Shop section and initiate the setup process. Add all the details and products and you are good to go.
Using a third-party setup, you need to contact an E-commerce service provider to set up Facebook Shop for your store. Facebook Shop for Magento 2 will integrate your store to Facebook in no time.
Summing Up
Hope the above information is helpful to set up a Facebook Shop. Possessing a Facebook Shop is a great way to grow your business. Your sales will reach the top with Facebook Shop for E-commerce. It lets you jump into new audiences and customers.
From sharing your content to marketing your products, setting up a Facebook store is no sweat task and will boost your bottom line. So, get started with your Facebook Store today itself and rule the E-commerce world.
Happy Selling
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