Twitter having 199 Million average MDAU, 20 percent growth year-on-year
Twitter having 199 Million average MDAU, 20 percent growth year-on-year
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The micro-blogging platform Twitter reported that now it has achieved 199 million average monetizable daily active users (MDAU), a 20 percent growth, year-on-year, driven by ongoing product improvements and global conversation around the pandemic.

Twitter posted USD1.04 billion in revenue for the Q1 2021, up 28 percent (on-year), and a net income of USD68 million. The advertising revenue reached USD899 million, an increase of 32 percent.

"People turn to Twitter to see and talk about what's happening, and we are helping them find their interests more quickly while making it easier to follow and participate in conversations," Twitter CEO Jack Dorsey said in a statement late on Thursday.

Total ad engagements increased 11 percent year-over-year while cost per engagement (CPE) increased 19 percent year-over-year. While US revenue reached USD556 million, international revenue totalled USD480 million, an increase of 41 percent.

"Advertisers continue to benefit from updated ad formats, improved measurement, and new brand safety controls, contributing to 32 percent year-over-year growth in ad revenue in Q1, said Ned Segal, Twitter's CFO.

The mDAU were 199 million for Q1, compared to 166 million in the same period of the previous year and compared to 192 million in the previous quarter. The average international mDAU were 162 million for Q1, compared to 133 million in the same period of the previous year and compared to 155 million in the previous quarter. For Q2 2021, the company expects total revenue to be between USD980 million and USD1.08 billion.

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