SAN FRANCISCO: Twitter on Tuesday unveiled its brand-new "Blue for Business" service, which gives companies and their affiliates a new method to authenticate and stand out on the microblogging platform.

According to Twitter's Business blog article, as a Twitter Blue for Business subscriber, a company can link any number of their associated individuals, companies, and brands to their account. When they do, associated profiles will receive a little badge of their parent company's profile picture next to their blue or gold checkmark.

On the microblogging platform, this relationship will assist businesses in building networks within their own organisations.

Each affiliate will be verified and officially linked to their parent handle on the basis of a list provided by the parent companies.

The statement said, "In the future, we plan to stack more value into the offering to support businesses and their affiliates in maximising Twitter."

The microblogging platform is now testing Blue for Business with a small number of companies, but it will expand this service to more companies who sign up in the following year.

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