Umar cassim, a teenager aged (16) lives in California USA. He deals with sneakers on the daily and decided to make a tik tok as a joke, but before he knew it he made a viral video! The video was titled “how to make a sneakerhead” mad and in the video he would be seen creasing shoes, doing stereotypes that any sneakerhead would not like. This video overnight for over 2.6 million views and featured on many mainstream news outlets on Instagram such as, complex news, complex sneakers.
Umar cassim is now an influencer on Instagram with over 80k followers and also is a content creator on tik tok as well.