Shri Vallabhacharya (1479-1531 C.E.) was a devotional philosopher, who founded the Pushti sect in India. Shri Vallabhacharya was an ardent devotee of Lord Krishna. He worshipped Shrinathji form of Lord Krishna. He is also known as Mahaprabhu Vallabhacharya.

Vallabhacharya was born in Kashi now Varanasi, India in 1479 A.D. He belonged to a Telugu Brahmin family. According to Purnimant lunar calendar followed in North India, he was born on Krishna Paksha Ekadashi during Vaishakha month. According to Amanta lunar calendar, he was born on Krishna Paksha Ekadashi during Chaitra month. It is just name of the month which differs in both calendars and the birth anniversary of Shri Vallabhacharya is observed on the same day.

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Legends

Legend associated with these festival states that Shri Vallabhacharya was once moving towards North West part of India and there he observed a mysterious phenomenon near Mount Govardhan. He saw a cow that was shedding milk daily on a particular spot in the mountain. On digging that place, the idol of Shrinathji was founded. So, it is believed   that Lord Krishna hugged Vallabhacharya and gave darshan to him in the form of Shrinathji. Vallabhacharya is believed to be the incarnation of Lord Agni by some people. The followers of Vallabhacharya worship Bala Krishna or Young Krishna and this jayanti is more popular amongst them only.

Traditions

On this day the temples are decorated beautifully with flowers all over and Abhishekam of Lord Krishna is done early in the morning followed by a proper Aarti. Bhajans and chants in the name of Lord Krishna are sung all day long. People worships Lord Krishna and special prayers, speeches and yajnas are held all day. Then, images of Lord Krishna are kept on a rath and a type of Jhanki and are rotated towards every home in the streets of the followers of Shri Vallabhacharya. Then, at last Mangal Abhishek of Lord Krishna is done and Prasad is being offerred to all the devotees inside the temple. The important literary works of shri Vallabhachara are observed and praised on this day. These are written and available both in Brij and Sanskrit language.

This jayanti is observed basically on Varudhini Ekadashi which occurs in the Krishna Paksha of Vaishakh month according to the North Indian calendar and Krishna Paksha of Chaitra month according to Tamil calendar. It is predominantly a festival of Hindus and is celebrated in many parts of the country especially in Gujarat, Maharashtra, Chennai, Uttar Pradesh and Tamil Nadu. There are as such no typical types of rituals that are being performed on this day. People keep fast all day long though it is not a compulsory act. Special prayers and chants are held for Shri Vallabhacharya on this day. His preachings are spread through speeches popular amongst the devotees. People celebrate this festival with utmost dedication and faith towards Shri Vallabhacharya and Lord Krishna.

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