Videocon d2h announced that its sub-base of over 15 million can now recharge their d2h service using Vodafone m-pesa. This tie-up with Vodafone allows its customers a simple, convenient and on-demand recharge facility using the proven m-pesa platform.

In addition, more than 1,20,000 Vodafone m-pesa CashIn points will also accept recharge for Videocon d2h, thus providing additional convenience to customers.

Saurabh Dhoot, Executive Chairman, Videocon d2h said, "I am delighted at our strategic tie-up with Vodafone to enable recharge using their well established m-pesa digital wallet and at the Vodafone outlets. It will give our customers an easy and powerful way to recharge their d2h account at their convenience."

"This tie up affirms our commitment to innovate in every aspect of our customer experience. I am confident our customers will find this new channel of recharges easy to use and will adopt it quickly," Anil Khera, CEO, Videocon d2h said.

Suresh Sethi, Business Head, Vodafone m-pesa said, "This tie-up with Videocon d2h gives us an opportunity to serve better both Videocon d2h and Vodafone subscribers by providing a safe, secure and convenient mode to pay for services and we are sure that our partnership with Videocon d2h will go a long way towards achieving a larger objective of digitization and financial access."