Vietnam has recently adopted an Orange theme on its two flights to embark the International Day for eliminating the violence against women. This is the first collaboration between the national airline and UN Women Vietnam.  

In this initiative flight attendants wore orange sashes and handed out orange flower pins and leaflets as part of the “Orange the sky” campaign, to encourage the people to speak up and take action to end the serious violations of human rights.

“Not very often can I learn about something meaningful like this”, given a statement from a passenger on the orange flight. He added he felt lucky and excited at the same time to receive his pin and learned things to end violence against women and children through a leaflet placed in the seat pocket.

The campaign was explained in the two flights by the respective captains stating, “When we talk about safety, we hope that you also talk about ensuring safety for all women and children, for them to live a life free of violence and have an opportunity to realize their dream and potential”.

This campaign was placed at Noi Bai International Airport, where the campaign received huge public attention with thousands of appreciation. This campaign has kicked off the 16 days of Activism campaign and the National Action Month for gender equality and the prevention of and response to gender-based violence in Vietnam.

This campaign believed in the prevention of violence against women requires partnership, ambition, and innovation from stakeholders across a wide range of sectors.

“Viet Nam Airlines is proud to support UN Women in the ‘Orange the Sky’ initiative,” said Tran Chi Dung, vice chair of the organization and human resources. “We commit to violence against women prevention and response, and we look forward to next year’s 16 Days of Activism campaigns, where we will play an active part.”

The message that this campaign wanted to deliver has reached to the public in the same meaning where some passengers have shared their views saying that “I will bring this flower pin and leaflet back home to my son, so he can learn to be a good and respectful man to the women around him”.

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