NEW DELHI : Twitter  today announces that Yu Sasamoto has been appointed to Vice President for the unified region of Twitter Japan, South Korea and Asia Pacific (JAPAC), with effect from 1 May 2021. Yu has been promoted to this newly expanded regional role, succeeding Maya Hari, who has been promoted to a global role as Twitter's Vice President of Global Strategy and Operations (GSO).

"I'm looking forward to bringing more people, communities, brands and partners to Twitter as we build on the incredible business momentum from Maya's leadership across the region," said Yu Sasamoto, VP of Japan and Asia Pacific, Twitter.

Yu has led Twitter Japan and South Korea for the past seven years and will now be responsible for Twitter's advertising business across the JAPAC region, including Australia, Greater China, Japan, India, New Zealand, Southeast Asia and South Korea.

"In my new role, I am excited to work with Yu and our other international leaders to grow our businesses around the world and find new opportunities for Twitter to serve the global public conversation," said Hari.

Hari will now lead a global team focused on customers and revenue product strategy, operations, innovation and automation to enable commercial and content partnerships efforts around the world.

Prior to joining Twitter in 2014, Maya spent over 15 years in the digital media, mobile and eCommerce industries across the US and in Asia Pacific for brands such as Samsung, Google, Microsoft and Cisco.