This smartphone company replaced Samsung after Xiaomi, became top brand

Jan 27 2020 12:02 PM
This smartphone company replaced Samsung after Xiaomi, became top brand

The Indian smartphone market has now got a new number 2. There have been many changes in the Indian smartphone market in the last year. According to a new report by Counterpoint Research, another Chinese smartphone brand has made its place in the Indian smartphone market after Xiaomi. Chinese smartphone maker Vivo has made it to number 2 with a 21 % market share. Xiaomi still remains the first choice of Indian users. Samsung, occupying the No. 2 position, has come third with 19% market share. Xiaomi retains the top position with 27 % market share.

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In the Indian smartphone market, OPPO and Realme occupy the fourth and fifth position with 12 % and 8 % market share respectively. According to the report by Counterpoint Research, Vivo has recorded a growth of 76% year-on-year. The company's year-on-year growth in the fourth quarter of the year was 134 %. According to this report, Apple has suffered the most. Apple's market share in the Indian market is now just 2% left.

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Talking about Vivo, last year the company has launched several series in the budget range. These new series include Vivo S, Vivo U and Vivo Z Series. Vivo has tried to end Xiaomi's dominance through the Vivo U series, especially in the price range below Rs 10,000. The company's Z series has been well-liked in the price range of Rs 15,000. Vivo has also launched a stylish smartphone segment with better selfie cameras through the S series.

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Talking about Samsung, the South Korean company has managed to reach the budget and mid-budget segment through Galaxy A and Galaxy M series last year. Apart from these two series, the company has suffered a lot in other flagship segments. This is the reason why the company has lost its position.

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