For its users, Vodafone, Airtel, Idea introduced a minimum recharge plan last year. Under the Minimum Recharge Plan, if the users do not recharge their number with the Minimum Recharge Plan for 45 days, then the incoming call facility on their number will also be discontinued. All these three telecom companies introduced minimum recharge plan to increase the user on average revenue. Actually, as soon as Reliance Jio entered the telecom sector commercially in 2016, users started getting the benefit of free data and calling and data. After which the number of users of these telecom companies started decreasing. People started taking new numbers of Reliance Jio along with the number of these companies. Let's know in full detail
According to media reports, before Reliance Jio's arrival, these companies were offering Lifetime incoming calls to users. As soon as the minimum recharge plan was introduced, users were stopped to get the facility of lifetime free incoming calling. Not only this, in order to compete with Reliance JioFiber, these companies also started offering free unlimited voice calling and data to their users, but the user base of these companies decreased. At the same time, Reliance Jio became the largest and second largest telecom company in the country in terms of subscribers within three years. At present, Reliance Jio has about 33 crore active users.
Vodafone has introduced a new minimum recharge plan for its users. In this plan, users get the benefit of 28 days validity for just Rs 20. However, no talk-time is being offered to users with this plan. Apart from this, users get the benefit of 100 local night calling in this plan. This plan of Vodafone is currently available only for select circles of the country. Also, in the minimum recharge plan of Rs 35, users get the benefit of 28 days validity. In this plan, users get talk-time of Rs 26.