Von Wellx German Shoe Company shifts from China, to start operations in Agra

In a major boost to industrial activities in the state in spite of Covid-induced lockdown, Von Wellx, a German shoe brand operating earlier from China, operationalized two shoe making units in Agra on Tuesday. The company, which is collaborating with Iatric Industries Pvt Ltd, had announced in May that it would be shifting its entire production of three millions pairs of shoes from China to India.

Ashish Jain, CEO of the Iatric Industries Group, said that the units, being established in the Export Promotion Industrial Park, would produce 2.5 million pairs across different segments annually and employ about 2,000 people. “It will exemplify the synergy of German technology and demographic dividend of Uttar Pradesh. Iatric Industries will be the exclusive collaborator for technology transfer, research, development, marketing and production,” he said.

Von Wellx has announced that they would invest around Rs 300 crore in phases in three projects in Uttar Pradesh, generating around 10,000 jobs. The company endeavors to produce around five million pair of shoes annually in these manufacturing units.

Two units inaugurated today have been set up in partnership with Iatric Industries Group of India at Export Promotion Industrial Park (EPIP) Agra. A total of around 2,000 employment avenues have been created in these units have a production capacity of 2.5 million pairs of shoes annually.

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