The first-of-its-kind livestream shopping experience took place on Friday at 8 p.m. EST on the Walmart profile page on TikTok. In a strategy to attract younger consumers, retail giant Walmart is partnering with TikTok to bring livestreamed shopping to users of the short video-sharing platform. As a part of the event, 10 TikTok creators, including Michael Le (@justmaiko), who is loved for his creative dances and is one of TikTok's most followed users with nearly 43 million followers, will come together for a one-hour shopping variety show.
William White, Chief Marketing Officer, Walmart US, said in a statement that "During a Walmart livestream, the TikTok community can shop for Walmart fashion items featured in content from some of the app's most popular creators without ever having to leave the platform". During the livestream show, TikTok creators will reveal their favourite Walmart fashion finds in a way that is uniquely their own, whether that is an inside look at their closet, a living room runway show or a fashion-forward dance-off.
The show will allow these creators to unwrap different styles and try on looks that can be found at Walmart. The TikTok users will be able to tap on a product when they see a Walmart fashion item they like during the event enabling them to add the item into their cart and check out. "We're excited to engage with TikTok on this new experience and learn what's possible for shopping on a platform that brings its community so much joy," White said.