New Delhi:-  The World Health Organization (WHO) on Monday released new guidelines calling for stronger action to protect children from the harmful effects of food marketing. The United Nations Health Organization states that children continue to be exposed to food marketing, which primarily promotes foods high in saturated fat, trans fat, free sugars, and sodium, and uses a variety of marketing tactics likely to appeal to children.

It is said that it continues to be Food marketing negatively influences children's food choices and food intake, influences adults' willingness to purchase commercial foods, and influences the evolution of children's food consumption norms.

The new policy calls for countries to adopt comprehensive mandatory guidelines to protect children of all ages from the sale of foods and non-alcoholic beverages high in saturated fat, trans fat, free sugars, and/or salt (HFSS).

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"Food marketing remains a public health threat and continues to adversely affect food choices, intended choices, and children's nutrition," the WHO said in a statement.

The International Health Organization said restrictions on persuasiveness in food marketing include restrictions on the use of cartoons and technology that appeal to children. B. Incorporating toys into products, singing ads, and celebrity endorsements also has an impact.

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"The aggressive and ubiquitous marketing of foods and beverages high in fat, sugar, and salt to children contributes to unhealthy eating habits," he said. WHO Director of Nutrition and Food Safety Francesco Branca said.

"Calls for responsible marketing practices have not had a significant impact. Governments should enact strict and comprehensive regulations," Branca added.

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The World Health Organisation (WHO) has made new guidelines on the marketing of food that actually results in a negative influence on small children.