Nestle India has announced that they are looking to tie up with Indian startups which will help create products, improve marketing and enhance Nestle’s digital presence.
This initiate is taken by Nestle’s Henri in the US. He said, "combine the creative spirit and ingenuity of external innovators with the scale and expertise of the world’s leading Nutrition, Health and Wellness company. Together, we’ll tackle projects that will make a genuine difference, not just to Nestlé and our partners, but to hundreds of millions of people across the world.”
He is hoping that startups will help come up with solutions.This instance includes a way to “inspired consumers to cook at home,” which will benefit its Maggi brand.
Chandrasekhar Radhakrishnan, head of communication and e-commerce at Nestle India said, "A probable solution could be a voice-based system that gives you step-by-step instructions on how to cook".
"Startups can help Nestle solve business and brand problems and look beyond just products", he added.