For the extension of business growth, digitalization has played a major role including various kinds of things like researching, building a connection with their customers or even promoting their business on a large scale within a short duration of time. Digitalization has made life easy from every perspective. Nowadays people use various social media platforms for communication like Facebook, WhatsApp, etcetera to make communication easier. However, over time WhatsApp has been the first choice of users when it comes to privacy concerns. Due to an increase in demand, multiple companies started launching their WhatsApp Business API tools, one of which came into the race is Chati.Chat, a Crunchy Media Pvt Ltd product.

What exactly is Chati.Chat?

Customers need comfort on every platform they are familiar with, WhatsApp is one of the first choices of customers when it comes to privacy. Understanding the concern of customers, Odisha-based Crunchy Media Pvt Ltd came up with its API tool Chati.Chat for businesses. The main reason behind establishing Chati.Chat was to establish a platform for small, medium or big businesses for reaching their customers quickly. By using WhatsApp, it provides customers services, marketing, and sales staff for making interaction with the customers. The WhatsApp API  tool is focused on helping out the business reap the benefits of new features for the platform by creating a customized experience.

The idea behind the establishment

Jitendra Kumar Samal and Satya Prakash Swain founded Crunchy Media, with 20 years of experience in the industry.  However, the initial time was difficult because good days come only after some hard days. When they started their business one of the partners fell ill and it took a lot of time for him to recover but they fought all the odds and Chati.Chat was launched in August 2022 for the improvement of business communication. Their main goal behind this was to make proper and secure communication connections. Now people do not have a lot of time to attend a call so they prefer texting more than calling. Thus, Chati.Chat made it simple for them to widely give interaction with consumers a personal touch. One can quickly and efficiently send customized messages to their target audience using. By providing customers with a smooth experience, the new eCommerce platform aids in the growth of sales. This is one of the prominent reasons their customers have been with them since they started.

By the year Chati. Chat has gained a lot of knowledge about digital market agencies. As a result, they offer the greatest possible client experience and support in the growth of revenue. Through WhatsApp API.Chati.Chat founders are boosting engagement by improving the brand image. The Application quickly attracts a huge number of users after its release. They hope to enhance their services in the future along with research different technologies and platforms present. In the next five years, they are visualizing coming up with their business in foreign countries like UAE and Brazil.

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