World Social Media Day is observed on June 30. The is supposed to bring awareness around the usage of social media and how it can help improve our lifestyle with the productive use of social media and using it as a tool to help connect people and businesses. Social media day is for us to enjoy the positives that these platforms have brought into our lives, and maybe like or share a photo or two.

World Social Media day was first observed by Mashable on June 30, 2010 to focus on the impact of social media and its role in global communication. Mashable is known to use social media to connect various cultures, movements, and fandoms. The first social media platform--Sixdegrees was launched in 1997 and was founded by Andrew Weinreich.

The website permitted users to list their friends and family members and had various interesting features like bulletin boards, school affiliations and profiles.

The first modern social media platform was Friendster in 2002. The website allowed people to safely make new friends and has over a hundred million users, most of whom are in Asia. LinkedIn, the first business-focused social media platform was launched in 2003. MySpace launched in 2004, the same year as Facebook, but initially, it saw much greater success than Mark Zuckerberg’s creation. By 2006 MySpace was the largest social media platform in the world, with users loving the customized profiles that also enabled them to post their music.

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