New Delhi: video on demand website ZEE5 has announced the association with Reliance Jio Infocomm Ltd under which bespoke version of the ZEE5 app will now be available on Jio KaiOS feature phones.

In a statement, company said, “The partnership aims to bring on board the 40mn+ users of Jio Feature phones in the country today, who are seeking engaging entertainment options in addition to the features that the phone inherently offers.

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Tarun Katial, CEO, ZEE5 India said, "Through our library that houses music, TV shows, news and such, the audience will now have access to content on-the-go and at their convenience. ZEE5 is constantly looking at building value for its subscribers and advertisers alike, and with this partnership we are confident of filling a vacuum for brands who are seeking inroads into the regional audience's mindspace,"

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Through this alliance, Jio KaiOS subscribers will have access to the substantial VOD (Video On Demand) offering on the ZEE5 platform. These include – collection of musics, content offering across popular Hindi and regional channels  and Popular movies across languages such as Hindi, Bhojpuri, Marathi, Bengali, Tamil, Telugu and Malayalam

The users will also have access to the vast regional content library that ZEE5 has curated over the past year.