Akshay Rathi explains why the currency change will effect 'Force 2' more than 'Rock On 2'
Akshay Rathi explains why the currency change will effect 'Force 2' more than 'Rock On 2'
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The denomination of currency or change in currency will definitely going to effect film's business in India. Which film will be effected by this more, lets know!

Film exhibitor Akshaye Rathi says, "Obviously, there will be a little effect on the film's performances at the box office. Majority of the pan-India audience isn't really aware of plastic transactions like PayTM or bookmyshow.com. They go to theatres and buy tickets. With the 500, 1000 rupee notes abolished, there will be major chaos among the masses. And online transactions don't contribute the majority of the film's earning. So it would definitely lower the collections."

Effect on Rock On 2, "Yes, it will be. But the music of Rock On 2 has not caught on, which should have ideally been the strongest point. The collections for the film would have anyway been on the lower side and it would have caught on, depending on the film's content. With this issue, only 10% of the entire collections might be affected but its target audience are mainly metro cities and multiplex crowd so the effect will be comparatively lesser."

On business of Force 2. "It's an out and out commercial film and it's got action, song, dance, everything that are key ingredients to a masala film. It will be strong at the single screens but given the scenario, its collections will be hampered by the recent currency change for sure. Much more than Rock On 2."

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