The online fashion store Amazon after the successful launching of its Fashion studios in New York and London, now has launched the largest standalone fashion imaging studio, Blink in  Gurgaon, India.

Spread over 44,000 sq. ft. with state-of-the-art digital imaging facility, the studio is first of its kind in India and only third of its kind globally by Amazon, said a statement. The studio also has a large editorial suite, video editing facilities, and creative spaces.

The new launching of the studio will enable Amazon Fashion to collaborate with the fashion brands and its partners to produce lakhs of high-quality images for its fashion merchandise every year. 

"At Amazon, we are always thinking about how we will raise the bar, how we will redefine the way the customer discovers, engages with, and shops for fashion online. All of our efforts we've made for this studio in terms of technology, scale and talent are designed to deliver high-quality imagery that inspires and educates our customers," said Arun Sirdeshmukh, Head, Amazon Fashion India.

He further added that "With this studio, we will continue to strengthen our relationships across the entire industry - with brands, designers, and creative talent. This is part of our plan to innovate in how fashion is displayed on the site and be the best possible place for fashion brands to present themselves online,"

Ritesh Mishra, Head of Buying and Merchandising, Marks & Spencer, India said, "Our association with Amazon Fashion allows us to reach a wide customer base across India."

"With an offering of over 1,500 styles on Amazon.in, we are able to make it even more convenient for customers to shop our quality clothing collections in India. The launch of the new Amazon Fashion Studio is really exciting and we looking forward to showcasing more of our latest styles and outfit ideas."

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