Here we are talking about renting luxury in the fashion world today. A decade ago it was not so famous in small cities and the people used to buy everything whether it's their wedding lehenga or sangeet and mehndi dress and heavy sarees and evening gowns. It really makes no sense buying these all dresses and spending thousand and lakhs on them and then wearing only once and then it would be just kept at the corner of the cupboard always.
So why not to just take on the lowest price for the particular event. Renting a rent can be done only at 10-15 percent of the retail price so why to buy that dress for lakhs when you can own it for one time at the cheaper rate.
When done Research in companies and the people in this retail sector. They mentioned that the dress is dry cleaned and steam ironed on that and then sent it to the customer again.30 to 50 percent is taken as the security charges in the case of any damage. This security deposit is then returned back at the time dress is given back.
Nowadays rental business is being done online as well as retail both. As big companies aimed at earning more profit and customer satisfaction. In some online companies with the courier, partner stylist is also been sent which alters and makes the dress ready to wear.
There are pros and cons in their business. Like for example for a dress amounting Rs ,.30000 has to be rented for almost 10 times for the company to start making the profit. So as far as entering into this business there should be complete knowledge of the latest trends in the interest of the customer and even the manufacturing unit and maker and supplier everything.
