American global mass media and entertainment company "Discovery," will launch its first Hindi entertainment channel 'Discovery JEET' in India in late 2017.

 In a released statement Discovery Communications said, "Discovery is scaling up investment in over 200 hours of local content originals which will premiere on this new channel"

Discovery Networks Asia Pacific President and MD Arthur Bastings said,  "The expansion into general entertainment with JEET redefines how Discovery will connect and interact with new young audiences across the heartlands of India."

"JEET marks an important milestone in our continued commitment to entertain and inspire India's young minds," Karan Bajaj, Discovery Networks Asia Pacific SVP and GM South Asia, said.

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