The U.S. tech giant Google has been penalised USD 2.7 billion antitrust fine by the  European Union (EU) regulators for denying 'consumers a genuine choice' by using its search engine to unfairly steer them to its own shopping platform.

"What Google has done is illegal under EU antitrust rules. It denied other companies the chance to compete on the merits and to innovate. And most importantly, it denied European consumers a genuine choice of services and the full benefits of innovation," said Margrethe Vestager, the EU's top antitrust official.

"We respectfully disagree with the conclusions announced today. We will review the Commission's decision in detail as we consider an appeal, and we look forward to continuing to make our case," said a Google spokesperson.

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