Abhay Deol had raised the issue over stars promoting fairness creams. The actor posted series of posts of ads on his Facebook page. Thereafter, the campaign has been joined by few actors.

Recently, Nawazuddin Siddiqui about it said, "So much of fairness cream is consumed in our society, and it’s being promoted by well-off, responsible, and knowledgeable people. I think unko sharm aani chahiye."

Nawaz further said, "You’re promoting fairness creams in a country where 90% of the people are brown-skinned. You’re giving them an inferiority complex; they’re unable to feel confident about themselves. Aap logon ko batana chah rahe hai ki, ‘Aapka colour theek nahi hai’ ?"

The actor also said, "When I told people about my intention to become an actor, they said, ‘Look at your face.’ Maybe we has a certain kind of colonial pressure on us that makes us behave this way. When we look at foreigners with fair skin, we automatically think they’re rich and beautiful, but when we go to some other country, they think that our skin colour is beautiful."

He added in last, "A lot of people are troubled because of this issue, and I thought it’s important for me to bring it up. If my words and stance can help even one person gain confidence, then I think I’ve been successful.

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