Since the actor Shahid Kapoor has decided to enter in clothing line, everyone is gushing about it. Also his brand doing great business and the actor bagged the best entrepreneur award for his clothing label, Skult.

According to the source, "Shahid's introductory collection evoked a great response soon after its launch. The brand enjoys great popularity among the youth. Without retailing on sale, a lot of their items are sold the minute they come on cart."

"Targeted at millennial consumers, it may soon make its store debut," an insider says.

After lifting up the award, Shahid says, "My collection is about expressing yourself without restrictions, and brings together fashion and functionality. I think that is what struck a chord with our consumers across all demographics, not just the youth" 

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