The filmmaker Vikram Bhatt has migrated to web world and gone digital. The director now owns his online video channel and called it VB On The Web. On January 27 this series will be launched.
Vikram explains the characterization of series, “I have been trying something for a while and eventually, I found like-minded people in a company called Culture Machine. They are one of the biggest digital companies in India. They will take care of the marketing while I handle the content and creatives.”
Vikram talks about his first series, “The first product we launch is a series called Maaya. It’s on BDSM (a variety of erotic practices involving bondage, discipline, domination, submission, sadism and masochism). It’s the story of a housewife who goes in search of her sexual fantasies. BDSM is like Fifty Shades Of Grey , but it’s totally different. I just say Fifty Shades… so people understand what I am saying.”
Vikram says, “We will also put out love stories, thrillers and historical dramas. At the launch, I also intend to reveal all the posters of the shows that I am doing.” and When asked about his migration to online platforms and he said, “Slowly but steadily, all the genres have been taken away from films and usurped by other platforms. Moreover, free or cheaper data has taken over erotica and action has been taken over by Hollywood. Look closely and you will see that it’s mostly biopics or love stories being made now.”
He added, “And there is no censorship. No censorship means self-censorship. Digital is freedom from that. You are not playing to any particular kind of audience, so there is no multiplex or single screen divide.”
He considers youth, the reason says, “There is nothing on Indian television for the youth, because it plays to the heartland of India and alienates the youth. The youth is on the net!”
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