Niharika Konidela has been trying to get success as an actress but her efforts are not turning fruitful yet. It seems mega daughter Niharika Konidela has no luck. She always makes a lot of noise on the social media whenever her film hits the screens but this buzz is not translating into collections. Niharika Konidela has tasted failure for the third time. That too in a row. Her first two films titled 'Oka Manasu' and 'Happy Wedding' were disasters. The third one, 'Suryakantam', was released on Friday. ‘Suryakantam’ is a rom-com directed by newcomer Praneeth and it puts Niharika under the spotlight. However, the teasers and the songs have failed to generate excitement. She has scored third flop in a row as a lead actress. also read: Prabhas to get married after ‘Saaho’ release Leaving aside the reasons for the failure of 'Suryakantam', it has been proven repeatedly that the girl's judgment is very poor as far as scripts are concerned. Despite all the Hungama, 'Suryakantam' has witnessed almost nil openings. Niharika was received well as a TV host but nobody seems to evince interest to watch her as a lead actress on silver screen. also read: Kajal Aggarwal to marry this actor soon