AirAsia leverages digital platform to focus more airline partnerships

KUALA LUMPUR: Malaysian budget carrier AirAsia Group's travel, e-commerce and fintech unit airasia.com is in partnership discussions with numerous Middle Eastern and European airlines, its ECO Karen Chan said on Wednesday.  She said the company was working on selling more flights on the online platform.

"Apart from just selling AirAsia flight tickets, we are now selling any airline's flight tickets. We are now in serious discussions with quite a few full-service carriers," Chan said at a CAPA Centre for Aviation event. "Religious travel has taken a huge delay, and already we are getting a lot of requests from customers for pilgrimages," she said.

Airasia.com is also in talks with some European airlines, she said. "Once the international borders are open, all of us are banking on the pent up demand," she said without providing details.

Last November, airasia.com announced a strategic partnership with Turkish Airlines for cross-promotion of its flight inventory with AirAsia flights, and offer travel itineraries with discounted fares.

"Now we can pull their content and inventory onto airasia.com's platform," Chan said. The company offers more than 15 lines of products online and via its super-app "to fly, to stay, to shop, to eat", an earlier media statement showed.

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