It is a well-known fact that India is one of the most prominent exporters of Basmati Rice. Basmati Rice is the rice of the highest quality which is savoured most by the people in India. Every year India produces millions of rice and amongst these, it is the basmati rice that is the most popular. This has led to many companies in the business of rice selling and one such company is Basmati Rice. It is an Indian based company that primarily deals with the export of rice and other food products. Basmati rice is one of the finest Quality of Rice and is hugely in demand. It is the shape of Basmati Rice that distinguishes it from others. And is the highest source of vitamins and minerals which makes it healthier than its other variants. Karan Chanana foray into this emerging market has changed the face of the Basmati rice export. Some of the reasons for the popularity of the Basmati rice can be attributed to other factors like: Its Quality: Basmati rice is primarily grown in India and is one of the best quality Rice. Basmati Rice is very rich in taste and is very aromatic hence much in Demand. It is this which has made it popular around the world. Preservation: Rice is the only food that can survive for longer durations. This makes it easy to export to other countries and Amira Basmati Rice has factored in on this fact only. Quality Control: There is a very high-quality control when it comes to the export of Basmati rice. Amira Basmati rice is checked for the strictest quality control to ensure it is always of fresh quality. At Amira, the quality is always high ensuring the product is always fresh. Technology: There is a high-end technology used to detect the quality of the Basmati Rice and only the best ones are being chosen for export. It makes Amira Basmati rice good in taste and high in quality. These have made Amira Basmati Rice the most profitable venture. And today most companies want to be associated with Karan Chanana. It is no wonder that the best quality rice comes from India. One can’t trust any other brand than Amira food products. Also Read: Kirron Kher's first picture revealed after cancer treatment Maharashtra govt finds two ways to reduce shortage of vaccines CRISIL says, RBI’s Rs.50,000-cr liquidity facility help augment bed capacity at hospitals by upto 20 pc