Anand Mahindra, chairman of the Mahindra Group plans to revive British motorcycle brand BSA according to the latest reports from the UK. According to a report in The Guardian, the Mahindra group is planning to restart production by the BSA Company. Its plan is to assemble electric motorcycles under the BSA brand in the Midlands as soon as the middle of 2021.
The revived BSA Company will start a research facility in Banbury to develop electric motorcycle technology, before launching motorcycles with internal combustion engines, closely followed by an electric battery model. Iconic British motorcycle may come back to the auto world with both electric powertrains and internal combustion engines. Birmingham Small Arms was acquired by the Mahindra Group in 2016, through its subsidiary. Classic Legends Private Limited produces and sells the renewed Jawa motorcycles in India. BSA originally founded itself in the year 1861 to manufacture guns, and the brand's metalworking factories but later turned to bicycles and then motorcycles. During the 1950s and '60s, BSA became the most popular British motorcycle brand, across the world, along with renowned companies like Triumph, Norton, and Royal Enfield.
The new BSA Company gives a thought on starting the comeback with assembling traditional internal combustion engines costing between 5,000 and 10,000 GDP. Anupam Thareja, the founder of CLPL, is leading the project to revive the BSA brand. Thareja initially acquired the BSA brand, and now has plans to set up the BSA factory near the original Small Heath site in West Midlands, South-East Birmingham.
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