USA: Google's upper management is dissatisfied with how slowly the company is catching up to OpenAI and Microsoft in the AI race. To build momentum, the company has been taking numerous actions. AI in advertising, Project Magi, and now Google DeepMind, a new division created by combining DeepMind and Google Brain. Let's examine how Google's upcoming AI initiatives would be impacted by this new division. Google lost the opportunity to start out on top of the AI race due to its cautious approach to the technology. The business has now made the decision to disregard caution. Also Read: The effects of climate change are becoming more severe every day. Antarctica and Greenland's ice sheets are melting The tech giant has found it difficult to accept Google Bard's unsatisfactory and disappointing debut. Since then, Google has become increasingly aggressive. Another evidence of that is the recent merger. Over the years, DeepMind and Google Brain have made some important contributions to AI research. Alphabet CEO Sundar Pichai said in a blog post announcing the merger that the new organisation "will significantly accelerate" Google's advancement in artificial intelligence. The development of "a number of powerful, multimodal AI models" will be Google DeepMind's top priority, Pichai continued. Also Read: Google is launching an all-out assault in the race for generative AI to make up for its slow start OpenAI is the main AI development and research rival of Google. Google's plans for artificial intelligence have been significantly hampered by the latter's GPT-4. Do you know the technology behind GPT-4 and the majority of other cutting-edge large language models available today? Transformer building design. Researchers at Google Brain created this novel approach to neural network design in 2017. Numerous ground-breaking neural network models created by DeepMind and Google Brain have greatly advanced AI research. A few of the duo's contributions to AI research include DeepMind's AlphaFold, which can predict the structures of proteins, and Google Brain's TensorFlow toolkit for creating AI models. At least on paper, combining Google Brain and DeepMind is a match made in heaven. In the past, Google Brain and DeepMind operated independently. DeepMind and Alphabet, the parent company of Google, have even argued over autonomy. However, The Information reported last month that the two organisations were collaborating to create a model that would surpass OpenAI's GPT-4. It is anticipated to have about a trillion parameters and is known as Gemini. We ought to hear more from them now that the merger is official. Also Read: Hyundai Motor Group begins building a lunar rover with the moon as its goal The goal of Google DeepMind will be to create AI systems that can generate income. The company should have an advantage in the research and development of advanced models thanks to the collaboration of some of the top minds in AI research. The business made the decision to group them together in order to avoid losing out again like it did with AI chatbots. Google probably needs this merger very badly.