Google is testing a new feature that will surface Instagram and TikTok videos in their own dedicated carousel in the Google app for mobile devices. This tech feature that could help the company retain users in search of social video entertainment from fully leaving Google’s platform. The feature itself expands on a test launched earlier this year, where Google had first introduced a carousel of “Short Videos” within Google Discover, i.e, the personalized feed found in the Google mobile app and to the left of the home screen on some Android devices
According to a report in TechCrunch, Google has been indexing video content for years. "It's not clear to what extent it has any formal relationship with Facebook/Instagram or TikTok, however", the report said. "The feature is currently available in a limited way on the Google app for mobile devices and on the mobile web," the company informed.
The "Short Videos" carousel focuses on aggregating videos from other platforms, including Google's own short-form video project Tangi, Indian TikTok rival Trell and YouTube. "The expansion to include Instagram and TikTok content in this carousel was first reported by Search Engine Roundtable," the report mentioned.
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