As per The Wall Street Journal, Google wants to improve its search engine to be more "visual, snackable, personal, and human," with a focus on helping young people throughout the world.
The internet giant is changing how search results are shown, departing from the list of websites that have made it the leading search engine for decades and incorporating discussions with artificial intelligence, more short videos, and social media posts.
According to WSJ, the modifications are a reaction to significant changes in how consumers get information online, including the rise of AI bots like ChatGPT. They would move the service further from its conventional structure, also referred to as the "10 blue links," the WSG claimed, citing corporate records and sources with knowledge of the situation.
search According to the documents, Google intends to improve its search engine by making it more "visual, snackable, personal, and human," with a focus on assisting young people throughout the world. The documents state that as part of the move, it intends to include more human voices and support content producers the same way it has in the past with websites.
According to several people acquainted with the situation, the search engine giant is anticipated to introduce new features that enable users to have talks with an artificial intelligence programme, a project code-named "Magi," during its annual I/O developer conference this week.
For many years, Google's search The look and feel of Google's search, which powers an advertising business that generated more than USD 162 billion in revenue last year, has undergone minor changes. But that is altering due to the rapid development of AI chatbots and short-video apps like TikTok, both of which hold young users' attention.
According to internal reference documents defining the company's strategy for changing the search engine this year, search Google wants to, generally, focus a larger emphasis on replying to inquiries that can't be simply addressed by typical web results.
According to the Wall Street Journal, users of Google searches may be more commonly encouraged to ask follow-up inquiries or browse visuals like TikTok videos in response to their queries.
The firm has already taken steps to incorporate some forum postings and brief films in search results, but according to internal documents and people familiar with the situation, it aims to promote such content considerably more in the future.
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