New Delhi: Hero MotoCorp expects to build a tie-up to help increase its presence in the premium bike segment where it aims to establish a complete portfolio cutting across segments and engine capacities, as per a senior company official told PTI.
The country's largest two-wheeler maker is also in the process of developing electric two-wheelers for both mass and premium segments. Hero MotoCorp Chief Financial Officer Niranjan Gupta said "Our strategy is to create a full portfolio of premium across segments and across engine capacity. Towards this, we already launched XPulse and Xtreme in the 200cc and 160cc segments, respectively. Over the next few years, we will continue to fill this portfolio with more and more new models," in an analyst call. He added the Harley-Davidson partnership accelerates and enhances the company's premium segment strategy. Earlier this year, Harley-Davidson announced the discontinuation of sales and manufacturing operations in India, a decade after it started selling its premium bikes in the country.
Replying to a query on the company's strategy regarding electric vehicles, he said besides investing in Ather Energy, the two-wheeler major is also looking to develop its own products. Ather is more focused on the premium side while Hero MotoCorp's development is going to straddle across both mass and premium, Gupta said.
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