Following the immense success of the Women's T20 World Cup in Australia, the ICC may explore options for inviting separate bids for the broadcast rights of the 2023-31 cycle. The World Cup video in Australia was viewed by 1.1 billion people. It was the most watched tournament in the history of women's cricket.
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The ICC Board is confident that a bidder can be found to purchase broadcast rights for women's sports separately. A senior member of the ICC board said, 'It is being considered. However, no decision has been taken yet. There is a possibility in this. Given the large number of people who saw the women's T20, we should explore it.
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Indian women's cricket is also becoming popular day by day with players like Smriti Mandhana and Jemima Rodriguez along with young Shefali Verma.
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