Just as we entered a new decade with the year 2020, we found ourselves quickly adjusting to a different life – the quarantine life. Countrywide lockdown and the coronavirus scare have forced us all to pull back and stay at home. With ample time at our disposal and the need to beat the anxiety triggered mostly by the ongoing lockdown, people are turning to different activities. For instance, many people in Italy found solace in sharing musical melodies with their neighborhood, and also with the world via social media. And In India, many have taken to cooking food to remain sane and find peace during the lockdown phase. Likee, a pioneering global short-video creation platform, has become home to many such ‘master chefs’. The passion for cooking can be witnessed all over Likee with hashtags such as #LockdownCooking, #GharKaKhana, #Recipes, #INFood, and more, of which #INFood alone has garnered more than a billion views. If you are a food lover, looking for new recipes or wish to share your cooking, here is the list of hashtags you can follow on Likee:
#LockdownCooking
With more than 54 million views, this hashtag has videos of yummy food and some mind-blowing recipes. One can also find a video of popular Bollywood actress Isha Koppikar having some fun with her daughter while making a dessert. The video features the duo working on building an edible snowman with coconut, gems, and other exciting food items. Towards the end, the snowman dessert stands tall under make-believe snowfall with shredded coconut. You will find several other quick food recipes such as instant chutney under #LockdownCooking.
#INFood
Follow this hashtag to explore spicy Indian food or desi versions of international dishes. A number of Likers have shared some unique recipes under #INFood, making it the most popular food-based hashtag on the platform. For instance, one user has shared a recipe wherein fish is cooked in a bamboo stick while another has shown how ice cream can be made using chocolates and biscuits we have at home. From Kurkure momos to golgappes, cooker-baked pizzas and more fantastic food recipes can be found here. Some of the creators have also posted little stories about their recipes or favorite food items. The hashtag has a whopping 1088 million views and still counting.
#Recipe
Make cooking fun with quirky recipes shared by creators under this hashtag which has garnered more than 426 million views. Apart from regular food recipes with a twist, this hashtag also has some fantastic instant snack making recipes that you can enjoy with evening tea. Palmier Cookies, Pizza puff pastry twists, dough sticks, Fafda, Karela chips, and more are listed.
#Foodblogging
This hashtag has a mix of all the food recipes one can think of, from masala mutton to papadi chat and simple namkeen recipes. #Foodblogging has received more than 400 million views so far, and the number is increasing each day. Have you ever tried homemade grape juice? A quick video by one of the Likee creators shows how one can blend a bunch on fresh grapes with a bit of sugar to get a glass of fresh grape juice! Simple and so refreshing! Another Likee creator has a unique way to make egg parantha which is not just simple, but the parantha looks absolutely delicious.
Traditionally, food has always had a special place in the hearts of Indians, but this love has reached yet another level during the ongoing phase. From celebrities like Shilpa Shetty, Isha Koppikar, Sapna Chaudhary, etc to commoners and even beginners, all are experimenting with different kinds of recipes, and there is no shying away from sharing the cooking secrets on social media. Do you also have a recipe which you would like to share? Or would you like to experiment with your cooking? Hop on to Likee and explore the world of food like never before.
Google Mobility Report on the lockdown followed by Indians