Amazon Great Indian Festival sale will be a Month-Long Festive Season Sale this year. Amazon India spokesperson stated a month-long celebration on the eve of Diwali and the aim of the company is to help customers find everything they require during the festive season and provide it safely to them. Amazon Great Indian Festival sale will begin from October 17 and it will go live for Prime members on October 16. Amazon will bring over 900 new products during the upcoming sale
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Amazon India has set with everything to host its Great Indian Festival 2020 as a month-long festive sale this year. As the sale will begin from October 17 to offer a list of deals and offers along with the festival of Diwali. According to the sources Flipkart is also hosting its annual Big Billion Days sale at approximately the same time as the Amazon but the sale is planned for a six-day event only. Surprisingly it would also be the first time when the US e-commerce giant is hosting its festival sale as a month-long event as earlier they hosted sales under the Great Indian Festival banner for less than a week's time only.
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An Amazon India spokesperson informed that this year's Great Indian Festival is strived to help sellers and partners reach millions of customers across the country and stimulate their business. As the coronavirus outbreak has created it easier for Amazon and Flipkart to broaden their e-commerce business in India as numerous people staying indoors are preferring online platforms over offline retailers for their safety.