ITC's brand Savlon had grown a lot during the Covid-19 pandemic as the demand for health and hygiene products has been increasing for safety motive and ITC has been found broadening its distribution and product portfolio. In a statement, divisional CEO of personal care products business Sameer Satpathy said that ITC Ltd’s health and hygiene brand Savlon is growing at 3-4 times as compared to last fiscal year and is going to touch the Rs 1,000 crore sales streak this year. When ITC had acquired Savlon, along with Shower to Shower brand, from Johnson & Johnson five years back, the brand used to measure Rs 50 crore sales.

On Wednesday talking to newspersons in a virtual meet Satpathy announced Savlon will be the first brand in the personal care business division to touch this revenue crossroads. The brand had reported Rs 250 crore sales in 2019-20.

The growth of Savlon is both due to the exacerbated market for health and hygiene products during the Covid-19 pandemic and ITC enhancing its distribution and product portfolio. Recently the company has launched nine products under Savlon during the pandemic such as disinfectant spray, mask, cloth spray, wipe, soap and body wash. 

The pandemic and the actions of the brand had stimulated the growth and the company is on track to grow four times this year. “Savlon has become 15-16 times more than when we acquired the brand,” says the CEO. ITC’s food brands are enormous with Aashirvaad atta and dairy products at Rs 6,000 crore last fiscal, followed by Sunfeast biscuit at Rs 4,000 crore, Bingo! snacks (Rs 2,700 crore), Classmate stationery brand (Rs 1,400 crore) and YiPPee instant noodles (Rs 1,300 crore).

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