New year is coming and many changes have been seen in many places in the new year. One such change is in the Netherlands, a country in Europe. From January 1, it will renounce its nickname 'Holland'. Currently, many people call the Netherlands as Holland. From January 2020 the Netherlands will officially release the name 'Holland' from all companies, embassies, ministries, and universities. This country will be called only by its official name i.e. now only Netherlands name will remain in practice. The government is also running a rebranding campaign for this. According to media reports, the government has set a budget of 2 lakh euros i.e. about one crore 59 lakh rupees to relaunch the name of the country.
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Holland is an area of the Netherlands that includes famous Dutch cities like Amsterdam, Rotterdam and Hague, but often people call the country as Holland. The reason for dropping the Holland surname is to participate in the 2020 Olympics in Tokyo and host the Eurovision Song Contest.
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Dutch trade minister Sigrid Kag has unveiled the new logo 'NL' for the country for the past several months. It is being told that the strategy behind the new name of the country is to entice the tourists so that it can visit other cities besides the capital of Amsterdam. According to the Dutch Tourism Board, the number of permanent residents of Amsterdam is around 1 million, but every year 17 million tourists come to visit, which makes the city quite crowded.
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